The importance of smart phone applications

There is almost no field in which the importance of smart phone applications has not been proven, and mobile applications have proven essential for effective communication with target customers. Hence, why are you wasting this opportunity on your business?

Globally, there are more than 5 billion smartphones around the world. Therefore, we are faced with the reality that these days people spend more time on the phone compared to personal computers. If you adjust your marketing plan to suit this shift and obey this reality in your favor, then surely you will ensure great profits for your company.

If you want to offer services or offer products on the Internet, use mobile applications to reach your maximum sales. The more offers you make to potential clients to ensure you can be reached via mobile applications, the more your business will spread globally.

Benefits of smart phone applications

The following are the four most important functional and marketing benefits that prove the importance of enterprise and corporate smart phone applications:

People spend most of their day on the phone

Having an application for your project or company on the phone is a must these days. A 2008 study showed that the average mobile phone user spends three hours on the phone. And most importantly, you usually spend 3 hours per day interacting with mobile apps and possibly later on your business app!

In 2014, the number of people using mobile phones exceeded the number of desktop users, as Google released the results of its research on the use of mobile applications in 2013. It included that the most important thing users are looking for is travel, health, fashion, restaurants, homes, hiking and cars.

The research also stated that three out of 10 customers carry out the purchase process through mobile applications. These statistics confirm why you and your business need a mobile application.

Do not limit your presence to the website only or on social networking sites only because all of (mobile applications, website and social media sites) constitute the successful triangle of your business.

The danger of relying solely on websites is what marketers call the “bought and gone” phenomenon. On the one hand, your reliance on websites only provides a scenario in which the customer finds a wonderful product, buys it, and never returns to the company, so he does not follow the company again and thus does not learn about the latest developments of new products and updates to old products.

On the other hand, you run the risk of never finding clients if you settle for mobile apps. Obviously, these platforms complement each other.

Marketing directly

When your company is present on the Internet, the marketing opportunities for your project become endless, for example if you sell hand sanitizers, with a simple search on the Internet you can find sites and blogs that address the audience interested in these products, and reserve advertising space with them at very low prices compared to the prices of ads on television or In the streets, your access is guaranteed to the target segment.

Where mobile applications have proven to be fast and effective in attracting customer interest and ensuring communication and interaction with the launch of new products and services, promotions, improved features and reduced prices; Especially, if you use push notifications in your app. Therefore, the customer will get acquainted with the new company through offers and products in the beginning by appearing in front of him, then the customer will follow it on purpose.

Moreover, mobile apps provide a lot of information for your business about your customers. An example of this is your geographic location for customers to make it easier to target them in your marketing campaigns.

Providing smart solutions that suit all changes

In light of the current crisis that the whole world is going through, imagine that you want to buy a commodity or obtain a service in any field you want, but you definitely have to go to the company headquarters or the store that sells this commodity or provides this service! There is no doubt that you will think twice to decide before going to visit the company or store. But imagine the situation when you own a mobile app! Of course, you can sell anything at any time in your home without the need to go out and interact directly.

Turn your app into a social platform

It is preferable to integrate many social features into the mobile application. A study once revealed that most people on social media log in to see what his friends say or share. Incorporate this idea into your marketing strategy so that people can actually see your branding while catching up with their friends.

Add features like in-app messaging, comments, likes, and photo-sharing capabilities. Additionally, enable app login via Facebook and Twitter. This approach has proven effective in increasing customer engagement and repeat sales.

Increase customer engagement

All customers need a way to reach the company that sells a product or service that interests them. If you are unable to reach them, you run the risk of losing customers. Hence, the mobile app is helpful in enabling this access. Provide a help button on the mobile app platform where customers can post their questions, orders, comments, and complaints.

If you could answer all their communications personally, it would be a great post. Make making a reservation or ordering a product as simple as possible. People discourage lengthy procedures, so scientists find it easier to click the “back” button than the “next” button.

Today we will mention some of the benefits that your company gets from creating a website, you may change your mind if you are a neglector.

1. Accessibility throughout the day

Everything on the Internet is available for access within 24 hours, on a weekly basis throughout the year, and the customer does not make much effort when he decides to request a service or purchase an item through a website.

You can also reach the largest possible number of customers in different countries and geographical regions, especially with the increasing interest in e-commerce and shopping sites, your website may become the main interface for your company’s business, whether you sell a commodity or provide services of various kinds.

2. The costs are low

When you create a website for the first time, you will be impressed by the very low costs that need to be paid to start, you can get paid hosting at a nominal price of a few dollars a month, and the domain will not cost you more than 10 dollars – if it is normal – and you can get it at a lower price if you follow the offers Different companies sell domains.

As for the design and programming consequences, you can skip them using free ready-made platforms such as WordPress, customize them in a way that serves your company, and even use a ready-made template with the same idea on which your company is based.

3. It gives you credibility

On the personal level, when I hear about any company in any field, I immediately go to the search engine “Google” to know more about the company and the services it provides. If the company is without a website and suffices with social media accounts, it loses much of its credibility and customers’ confidence in it.

4. Provide convenience to users

Imagine that you want to buy a commodity or obtain a service, but you have to go to the headquarters of the company or facility that sells the commodity or provides the service, I think that you will think twice before going to visit the facility’s headquarters.

On the other hand, what if everything is available on the Internet, you go to the company’s website and find a simple summary of the company’s activity and the services it provides with its prices, or you find a catalog of the goods you sell with the price of each commodity and the home delivery feature, the difference is very large.

5. Excellent Marketing

When your company is present on the Internet, the marketing opportunities are endless, for example if you sell men’s watches, with a simple search on the Internet you can find sites and blogs that address the male audience, and reserve advertising space for them at very low prices compared to the prices of ads on TV or the street, as well as That you reach your target audience is guaranteed.

You can also use social media to advertise your website for free, even if a good number of users talk about you there.

6. Increase and move sales

How does any firm make its profit? You spend less than you earn. In this case, your expenses will decrease dramatically as long as you rely on the Internet to market and display your products, as we mentioned in the second point above, it will not cost a lot per month to keep your site up and running, and at the same time you can receive purchase orders at any time (morning and evening).

7. Access to new markets

When your company idea is scalable, it will not be able to reach the desired growth size if you do not have a real presence on the Internet. Imagine reaching an audience in all Arab countries, here we are talking about tens of millions of users per day that you can target easily and at very low costs.

In the end, it can be said that a company that does not create its own website loses many, many benefits, and these seven benefits that we mentioned above are just a drop in a large sea that should never be underestimated.

The inventory management process is also one of the most difficult operations faced by any organization (commercial or industrial) for several reasons:

The first is to determine the quantity to be stored and appropriate to the activity and movement of production, in order to avoid exposure to the two biggest problems

The stock is too little, the stock will run out quickly, and thus it will expose the organization to halting the movement of production and waiting for the arrival of additional shipments from the supplier and the inability to keep pace with the movement of demand in the market.
Excessive inventory will cost the organization more costs in terms of storage places and stagnation in stores for a long period that may affect the validity of its use in addition to wasting part of the capital in inappropriate places.

Secondly, the ability to choose the storage place carefully and be appropriate to the nature of the stored materials and to provide several means in it (protection – lighting – good ventilation).

Third, that the storage is carried out by appropriate scientific methods from the beginning of the receipt through the receipt, examination, coding, exchange and registration

And before we get to know about stock and ways to manage it, we must ask ourselves an important question at the beginning:

What is inventory management and warehouse management What is the difference between them ?!

Warehousing management:

It aims to control warehouses through storage methods and places and buildings called warehouses.
Approval and review of exchange bills through which the stock is disbursed from stores.
Receiving the incoming and checking it to make sure that it is not damaged and that it matches the agreed standards.
Disbursing goods from warehouses and conforming to the bills and making sure of the number spent.
The only person in charge of the stores is the storekeeper and those with him.

Inventory / stock management:

The main function of storage is to keep the items used in the industrial or commercial movement in suitable quantities and in suitable, safe and close places of consumption, and to provide means of transportation until they are needed.

Controlling inventory and observing the ratio of the minimum stock and the maximum limit.
Taking into account the exchange and receipt permits, and none of the stock is disbursed from the stores without the permissions, because that is a big responsibility.
Ensure the continuity of production through the inventory control process to avoid exposure to the state of raw materials running out.
The presence of a class card for each type separately, and proof of each movement for it in the books to follow the movement of each type.

What are the types of inventory:

Raw materials, which are the materials used in the manufacturing process, and most of the stocks of industrial companies.
Semi-finished materials (WIP & Work in Process). They are also found in industrial companies, as well as with commercial companies that distribute semi-finished materials as a final product.

Finished products (finished goods & FG). They are also found in industrial companies and commercial companies.

Spare parts for the maintenance of machines and materials not included in the production process such as (papers – inks – and others …)

What are the costs of inventory ?!

Supply costs  be related to the wages of workers and employees who work to determine the required specifications, the appropriate quantity and the best supplier for the required item.
Stock-keeping costs  are the costs of storing and guarding inventory, lighting, and renting space.
Cost of out-of-stock  It is represented in the profits that are lost in the event of non-response and implementation of customer orders due to running out of stock in stores and waiting for the arrival of new stock from the supplier.
The cost of inefficiency in the production process ⇐ and these costs occur in the event that there are defects in manufacturing and not benefiting from the final product, so that loss is a cost of inefficiency in production for the organization.

How to manage inventory:

Inventory management is one of the main tasks that managers are concerned with in any industrial company, due to the importance of inventory and ensuring that it is not depleted

At the outset, competent and reliable persons are appointed to manage the stock.
Nothing is left or entered from the stock except after obtaining the approval of the permission for addition or after receiving the exchange permission.
The stock is examined too, to match the stock to the quantity, quality and characteristics indicated in the receipt.
Follow the periodic inventory system or continuous inventory in order to ensure that the inventory does not have any problems.
If the managers agree to follow the methods of continuous inventory, then the store is reviewed with every addition or exchange, and it is considered a tiring method, but it leads to actual and guaranteed results.
As for the periodic inventory system, the inventory is reviewed at the end of each period and to ensure that it matches the statements.
The stock in the companies differs from each other as the industrial companies own most of their stocks of raw materials, unlike commercial companies, for example, we find that their stocks are of goods and finished goods.
The FIFO method must also be used in order to avoid obsolescence of goods in stores.

Due to the importance of the large stock, whose cost may reach more than 50% of the expenses of the industrial establishment, many methods appeared to divide the inventory, but the most famous and most important of them was the industrial division method, which divided the stock into:

Direct industrial items: raw materials – semi-finished materials – finished products.

Indirect industrial items: maintenance materials – administrative and clerical materials.

Do large industrial enterprises need an accounts program to take stock?

Of course, any industrial establishment, regardless of its size, whether large, medium or small, needs a strong accounting program to ensure the inventory of the stores and the accounts of its customers and suppliers and to identify the quantities in the stores and to obtain warnings of the goods that have reached the minimum and move to restore the stock to its nature because the stock It is the lifeblood of any industrial establishment, which may lead to a halt in the entire movement of production if the stock runs out